Filmed at Southbay Studios in Los Angeles, the commercial was directed by Laurance Dunmore. The narrative focuses on Kobe’s interaction with Turkish Airlines’ famed “Flying Chef” aboard a long-haul flight. In a competitive exchange, Kobe and the chef dare each other to switch roles—Kobe as chef and chef as basketball player. The result is a light-hearted competition in which both realize the skill required of each other’s professions.
The commercial was developed by Alametifarika Agency and produced by Depo Film and Ridley Scott Association, with music by Massive Music in Holland. The commercial is one component of a larger campaign which will include billboards, print and online components.
Kobe Bryant has been named Most Valuable Player of the NBA finals for the past two years, and has won five NBA championships in his career. He has twice been the scoring champion of the NBA and was part of the gold medal winning U.S.A. Basketball Men’s National Team at the 2008 Olympics. Mr. Bryant ranked number fourteen on Forbes Magazine’s “Celebrity 100,” which lists the world’s richest and most powerful celebrities.
The TV commercial is slated to run in the U.S., the Far East, and in more than 80 countries worldwide.
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