Switzerland represented the worst value with a 7% decrease in value according to the research.

With Turkish Lira at 2.6 to the Pound, accommodation from as little as GBP 34 for a five star hotel* and with return flights to Turkey from GBP 133 it's practically cheaper to go on holiday than stay at home!

The Polish Zlotych came in second place with an increase in value of 8.4% against the pound. However this fascinating country has much to offer beyond value including great skiing and a fascinating culture.

For those wanting to 'be in America', the US dollar is once again offering good value up 8% year on year from 2010.

Dubai comes in fourth place and the favorable currency combined with duty free and sunshine guaranteed makes it a popular choice, especially with flights to Dubai from as little as GBP 293.

But which currencies have gained against the pound? Avoid the Alps as it is now even more expensive than it once was. If value to the pound is a priority then also steer clear of Australia and Thailand.

CEO Gareth Williams commented "Turkey has always been a popular destination for our customers, but with the strength of the pound against the Turkish Lira it may well be that we see Turkey emerging as one of this year's most popular holiday destinations."