As part of the project, beginning in May 2011, the MoMA Design Store will present more than 100 products by prominent Turkish designers, selected by MoMA New York. The collection, which will reach a world-wide audience via the online MoMA Store, will also be available exclusively at the IKSV Design Store in Turkey, from May until the end of November 2011.

The “Destination: Istanbul”, a MoMA-exclusive product collection will include home accessories, furniture, kitchenware, jewelry, and more by 41 designers from Istanbul. Items from the collection include olive wood serving utensils harvested from the Aegean shores of Anatolia, porcelain espresso cups whose wavy silhouettes mimic those of whirling dervishes, and a traditional tea tray fashioned from contemporary materials such as steel and nylon. Other highlights range from abacus-inspired pearl jewelry and a pop-up Plexiglass chess set to colorful packing tape featuring the outline of Istanbul’s dramatic skyline.

41 designers featured in the “Destination: Istanbul” product collection are: 2mikrop, Ali Bakova, Alev Ebuzziya Siesbye, Arda Tuncman, Aida Pekin, Aysun Altındag and Meltem Maralcan, Bahadir Baruter, Berra Alkan, Burcu Akbulut Onur, Demir Obuz, Elif Ozsezen, Ela Cindoruk, Emir Uras, Erdem Akan, Fabio Ricci, Istanbul Dresses, Iz, Kamer Foundation, Koray Ozgen, Leyla Taranto, Kunter Sekercioglu, Maybe Design, Mehtap Obuz, Munire Kirmaci, Nil Deniz, Ömer Ünal, Alper Boler, Ottoman Jewelry, Oya Akman, Özlem Ölcer, Özlem Tuna, Sabrina Fresko, Sadi Tekin, Selin Okcu Buyuksoy, Sema Obuz, Sezgin Sander, Soner Ozenc, Sultan Ragbet, Tan Mavitan and Urart.

“Destination: Istanbul” is the latest in the MoMA Design Store's popular “Destination: Design” series. The series showcases emerging designers and design themes from around the world and provides a context for a rich appreciation of the ideas, forms, and materials presented. Prior Destination: Design events have focused on Finland, Denmark, Buenos Aires, Berlin, Japan, Seoul, Brazil, and Portugal.